Wednesday, June 26, 2013

Google Adwords advertising issues

I've recently completed running a couple of small trials to test Google Adwords and the results of those trials are available in MyAnswers solution 2361. There are some interesting issues I've noticed with Google Adwords relating to local advertising but a bigger concern is even though I limited visitors to be from Melbourne, I received two visits from China which consumed nearly 20% of my latest budget. Keep in mind my budget is tiny but still I really don't want to promote a local service to people outside of Australia. If it occurred to me I can't help but wonder if this is happening to others.

If you participate in Google Adwords I'd suggest that if you are limiting your advertising to a region that in the beginning you check your web site logs and in particular investigate the clicks and where the IP address is from. Then factor these into your budget accordingly.

Kelvin Eldridge
Online Connections
Call 0415 910 703 for computer support.
Servicing Templestowe, Doncaster, Eltham and the surrounding area.

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