Sunday, June 23, 2013

Qantas Frequent Flyer toolbar

I read today that if you install the Qantas Frequent Flyer toolbar, log on to the toolbar and perform valid web searches, you'll receive one point for every valid web search (up to 150 points per month) and if you install and use the toolbar by the 23rd of June 2013 (which is tonight), you'll earn 200 bonus points.

What was also interesting is I read one person said people are installing the toolbar, earning their bonus points and then removing the toolbar.

Toolbars like the Qantas Frequent Flyer toolbar (and Coles offered a similar toolbar) generally offer little value to users and in return users give up valuable private information. For example Qantas are offering up to 150 points per month. If you look at the gift cards from Qantas Rewards they start at a $25 gift card for 3,500 points. That is 140 points is equivalent to $1. Qantas are thus offering a little over $1 of value per month for your valuable searching behaviour which may assist to sell more products and services. The 200 point bonus is worth around $1.43. Not that much really.

Often when assisting clients and cleaning their computers one area is to clean up and remove unwanted toolbars in their browser. The more you have installed in your computer the greater the performance hit. The question is, is it worth around $12 a year of Frequent Flyer points to: a, have your search history recorded for marketing purposes, b, change to using the Yahoo search engine, and c, the slight performance hit you'll experience. The choice as always is yours.

Kelvin Eldridge
Online Connections
Call 0415 910 703 for computer support.
Servicing Templestowe, Doncaster, Eltham and the surrounding area.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.