Monday, August 4, 2014

Hepburn Springs Accommodation search engine optimisation

If you perform a search for Hepburn Springs Accommodation you'll notice something very interesting, or at least I thought it was interesting. Then if you add this observation to the comments made by an ex team member of the search engine optimisation team you start to perhaps notice things you may not have been aware of.

If you perform the search notice the third ad which appears in the search results. They're not in the usual form.

If you click on this ad you'll be shown a calendar. WOW. That's unexpected. It appears that Google then provides a list of properties you can book and the sites you can book and the links are for ads. This potentially increases Google's income from ad clicks.

The article I mentioned talks about commercial and non-commercial words. From this we get a feeling that accommodation is a commerical word for Google so you should be careful of overusing this word when performing SEO.

I'd not thought about the use of commercial versus non-commercial words before and thought this may be of interest to others.

Kelvin Eldridge

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