Saturday, December 27, 2014

Business Coach Melbourne site demonstrates three approaches I've created for clients.

The site www.MelbourneCoach.Business has been created for three reasons in addition to promoting Gary Hipworth when people search for Business Coach Melbourne in Google.

  1. An example of taking a PDF brochure and rewriting the brochure as a website to demonstrate a low cost way to quickly achieve an online presence.
  2. Incorporating Virtual Profit Sharing techniques where those provided a code can refer people to Gary Hipworth and generate a passive income stream.
  3. Using the new top level domains and taking advantage of website addresses that would not otherwise be available.

A low cost way to quickly have an online presence

I often find many smaller businesses reluctant to approach a web developer to create an online presence for them and for very good reason. I've seen one business have their domain only registered for them at a cost of $500. I've seen one business pay over $5,000 for what was a couple of pages as a front end for their online shop where the online shop was provided by a supplier for the business and needed no work by the web developer. When the business wanted to move and use the logo they had created for them as part of the cost they were held to ransom for $11,000 for the rights to use their logo. Web developers often register domains and hosting services so that clients are tied to them and if there's a problem, it can be very expensive to move on. Certainly the need to use a web developer can be enough to put any business off once you hear of horror stories like this or worse.

For my clients I'm happy to quickly create a web presence to get them going on the internet. However my approach does require the client to have existing material I can use. It is amazing how much time can be spent when a client says they want a website but have no material on which to base their site. Time is money and the more you can be prepared the quicker the task can be completed. I ask for a Word document, or in this case a PDF, the client would be happy to represent their business on the internet. It doesn't need to be perfect, but it does need to be close to complete with no additional editing of the text of the document and the required graphics need to be present.

I asked Gary Hipworth who is a senior business adviser if he could assist me by providing an example I could use to create a site to promote his business. Gary provided a PDF and I used the PDF to create the website www.MelbourneCoach.Business. It took around 1-1.5 hours to create the content for the site so the cost for the website content in this case would be $120-$180. The domain was $17.95 per year and I used my hosting. Hosting for this site would be around $10 per month. I own this site but normally the client would own the site and the content since the content was theirs. No tie in back to me so they could move their site to whichever developer they wanted in the future.

Virtual Profit Sharing to provide those referring with a passive income stream

Designed into the site are a couple of features which enables Gary to determine the referral source of a new customer that comes via the website, or someone referring a person to the website. Opening up your business to referrals in this way increases the potential for new business which helps you and the person referring. For some businesses referrals come very easy, but for others I've often found no one refers. For example tradies seem to get referrals easily, whereas as an IT consultant/support person people simply don't seem to refer. People are exceptionally happy with the service but the opportunity to refer doesn't present itself as often. It is a good idea to make referring easier so referrals are more likely to happen.

It should be kept in mind the referral mechanism isn't watertight but that is because people tend to make contact in a number of ways and when they do make contact, often they forget where they got the contact details from. The Virtual Profit Sharing approach however increases the chances of the contact being traced back to the referrer in a number of ways.

Now Top Level Domains may be an opportunity or not

New Top Level Domains (TLDs) are now being released in their hundreds. We're all used to the early TLDs such as .com and, but these new TLDs may be an opportunity or waste of money. The website www.MelbourneCoach.Business is a test of using one such TLD.

I'm in the process of testing whether the use of the new TLDs offer an advantage in Google organic search results or not. However ideally you should pick a domain which matches your business requirements. Google may or may not generate you business and even if it does, at any point Google can just as easily take that stream of new business away. That's not a good long term strategy. But sometimes with the right SEO techniques you can have an advantage that is financially worthwhile. So sometimes it is worth seeing if you can find that advantage.

If you're a client of Online Connections and need a low cost website, or would like to explore the world of new TLDs, feel free to contact me.

Kelvin Eldridge
Call 0415 910 703 for IT support.

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