Wednesday, August 2, 2017

Hey Siri? What are you and the rock up to?

An ad appeared on the TV tonight to get people to say "hey siri, what are you and the rock up to", which I suspect will then display the video Apple created featuring the Rock (Dwayne Johnson) and Siri.

If you think about this ad it should be a concern. There's an implication how easy it is for Apple to add whatever commands it wants to, to direct people where Apple wants them to go.

When the technology we use is biased to work in a particular way to the benefit of the provider, it can mean you never know if you're getting impartial or biased results. That's when we can start to lose confidence in the technology.

Kelvin Eldridge
IT support.

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