Yesterday I started to receive "leads" from Bark.com. Now as a business leads are good, but in this case I'm concerned about the approach. I never contacted or had even heard of Bark.com and then out of the blue I start getting leads.
The first problem is my business appears to have been included as a supplier/member without my permission or knowledge.
The second is the leads aren't particularly well targeted. The leads have mostly been for physically damaged computers (broken screens) and that's not the type of service I offer. Leads are also mostly much further than I'd consider in terms of travel.
This looks like another company that just sets up and grabs some list of suppliers and then starts promoting themselves. People will think I've signed up with them and I haven't. The old fake it til you make approach. Seems to be the way businesses work now and that's their choice. It isn't the way I like to do business. Before a company promotes my services I'd prefer the company first get my permission. People don't know I haven't signed or joined the service. I have no track record with bark.com so potential customers have no assurance I'm a quality supplier or not. Doesm't give me confidence.
Interestingly the first review I read of bark.com was a supplier who felt most leads were tyre kickers. Looks like an opportunity I'm happy to pass on and leave for others.
Kelvin Eldridge
www.OnlineConnections.com.au
