One of things I believe in when developing is testing. One test I'm currently running is for the Gallon to Liter Calculator site. The site has been running for nearly six months now.
The test was to see if I could create a site that was .com instead of .com.au and see if the site would gain traction worldwide, or even just in America. The reason is Australia is a small market and if I could build a website that didn't appear to be based in Australia there was greater potential for more traffic.
The result so far is it has been disappointing financially, but not a total failure. OK, a financial failure but it provides useful information.
As an Australian you'll notice the spelling of liter in the domain name. This is the American spelling and not the Australian spelling. Does it matter? Yes. Not only for the intended audicence but also to Google.
In terms of ranking, "gallon to liter" versus "gallon to litre" has an average position of 12 versus 16.4. So spelling does matter. There's also around five times as many impressions for the liter spelling in Google search results versus the litre spelling.
The site statistics show the greatest number of visitors come from Canada. A check of the position for the search "gallons to litres" returns the following positions:
Google.ca - 18
Google.com - 18
Google.com.au - not in top 100
Google.co.uk - 18
Using the .com domain has certainly made a difference in terms of not appearing in searches from Australia.
The Gallon to Liter Calculator is a useful tool for converting gallons to litres. It hasn't been a financial success, but it does generate some interesting information.
When testing your website's presence on the internet, if you make a change measure the position before the change, wait until perhaps 1-2 weeks after Google has picked up the change (you can check the cached version in Google for when it was last scanned) and then measure again. You really do have to be patient. Making too many changes at once means you won't know which change made ranking betters and which changes perhaps made things worse.
Kelvin Eldridge
www.OnlineConnections.com.au
IT support
The test was to see if I could create a site that was .com instead of .com.au and see if the site would gain traction worldwide, or even just in America. The reason is Australia is a small market and if I could build a website that didn't appear to be based in Australia there was greater potential for more traffic.
The result so far is it has been disappointing financially, but not a total failure. OK, a financial failure but it provides useful information.
As an Australian you'll notice the spelling of liter in the domain name. This is the American spelling and not the Australian spelling. Does it matter? Yes. Not only for the intended audicence but also to Google.
In terms of ranking, "gallon to liter" versus "gallon to litre" has an average position of 12 versus 16.4. So spelling does matter. There's also around five times as many impressions for the liter spelling in Google search results versus the litre spelling.
The site statistics show the greatest number of visitors come from Canada. A check of the position for the search "gallons to litres" returns the following positions:
Google.ca - 18
Google.com - 18
Google.com.au - not in top 100
Google.co.uk - 18
Using the .com domain has certainly made a difference in terms of not appearing in searches from Australia.
The Gallon to Liter Calculator is a useful tool for converting gallons to litres. It hasn't been a financial success, but it does generate some interesting information.
When testing your website's presence on the internet, if you make a change measure the position before the change, wait until perhaps 1-2 weeks after Google has picked up the change (you can check the cached version in Google for when it was last scanned) and then measure again. You really do have to be patient. Making too many changes at once means you won't know which change made ranking betters and which changes perhaps made things worse.
Kelvin Eldridge
www.OnlineConnections.com.au
IT support
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