Tuesday, January 15, 2019

Adsense ads no longer working on my websites. Adsense ad unit deleted.

Recently I got the following notification in my Adsense account and didn't think too much about it.

"We found your ad code on one or more sites that aren't on your Sites list. To avoid lost revenue, make sure you add all your sites to this list."

Next I found a couple of my sites stopped displaying the Adsense ads. Again I'd seen ads not display so I wasn't too concerned. Once I started checking things out more I then found Google's made a few significant changes.

One thing I didn't expect is that Google had completely deleted the Ad Units from Adsense and not added the site to the Sites list. I've never added a site to the Sites list so this must have been done by Google using a bot.

First I added one of the sites to the list of sites. This is a new change for Adsense. The Sites option has been moved higher and is more obvious. From what I've read in around October 2018 Google decided to start putting more time into reviewing new sites so now you need to add additional code to your site and the site gets reviewed as to whether or not the site is suitable for Adsense.

The second thing that happened is Google Adsense went back and reviewed a couple of my sites and found they didn't have sufficient content and were now barred from showing ads. The sites have been showing ads for years. I get the first site (https://www.Mapz.com.au) being barred as the main page really is a table of contents to the 14 sections of the site plus one external site. Not much content there so I understand Google Adsense's approach.

I went back and added more content and submitted the site but it was still barred.

The second issue is one of the sites listed is an external site (https://www.NearestTrainStation.com.au) and that site too has been barred from using Adsense. I have quite a few other similar sites that have not been barred, so linking from the Mapz site has probably resulted in the Google bots somehow associating the sites. It could also mean many of my other sites may eventually be impacted in the same way and that's very concerning.

I've always felt Google Adsense is an exposure as at any time Google can decide what you're doing isn't acceptable and you no longer have access to Google Adsense. Since I can't get the sites to meet the terms of Adsense, the simplest approach has been to use a different adveristing approach for those sites I can no longer use Adsense. Not ideal but not much I can do about it.

The real concern going forward is what will Google Adsense do with my other sites. I need a proven alternate to Google Adsense. It's always good to have multiple strategies in case one strategy ceases to work.

Hopefully since many of the sites I have, have been added to the Sites list by Google, this means those sites won't be impacted. I suspect since a bot went through the sites to add to the Sites list, that at the same time the bot was looking for non-compliance. Since the Mapz site was non-compliant, the Nearest Train Station site being linked, was found to also be non-compliant. This could be the end of it, or it could be the first stage of Google going through sites and additional sites may be found to be non-compliant. Only time will tell.

As a side note, this is the first time I've seen an impact with Google where one site has been impacted which has been linked to from another site. Other similar sites have not been impacted.

Kelvin Eldridge
www.OnlineConnections.com.au
IT support.



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