If you check an earlier JustLocal blog post on the release of iPhone 4S, the mobile was announced with shipping of product around 9 days later. The release of iOS 5 was 8 days after the announcement, one day before product shipped. I thought that was a good strategy. Whilst it does mean potentially lost sales from those who update their existing equipment, it also meant happy customers who could use features such as iMessage with new iPhone buyers. Having a large number of iPhone users talking about and upgrading their iPhones helps to promote the iPhone. Also the approach kept existing users happy which is a good thing.
The Apple announcement for the iPhone 5 is reportedly scheduled for the 12th of September. The shipping date has been rumoured to be the 21st of September (again 9 days), so a good guess would be iOS 6 will be available for existing devices on the 20th of September. If I recall correctly, the pre-order date for the iPhone was on the Friday two days after the announcement which if the same schedule occurs again, pre-orders will start on the 14th of September.
I find it very interesting that Apple opened pre-orders on the Friday and started selling product on the Friday. I can only guess Apple have worked out the best days to release products and start taking order. Perhaps the end of week and weekend give people the best time to get their new devices.
Based on the iOS 5 experience I found downloads started about 9am Pacific time on the Thursday, which is 3am Friday in Melbourne Australia. However due to demand I found it was not possible to update iOS under late afternoon.
All the best with your iOS devices.
Kelvin Eldridge
www.OnlineConnections.com.au
Call 0415 910 703 for computer support.
Servicing Templestowe, Doncaster, Eltham and surrounding suburbs.
It's 5:31pm in Melbourne, which is after midnight in the West Coast of America. It looks like the release will most likely follow the schedule of iOS 5 as per the original post. That is, around 3am on the 20th.
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At 3:07am Melbourne time the iOS 6 update became available for downloading. Enjoy.
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